The Sage

The Sage brand archetype seeks the truth and wants to find the good and the wisdom in all situations. Sage brands will promise learning and teaching knowledge and therefore will often make use of their higher levels of vocabulary or symbolic imagery.

Guided by truth-seeking, the Sage is most fulfilled by finding answers to the most challenging questions. Whilst demonstrating intelligence, knowledge and keen problem-solving skills, Google is probably the most significant Sage of our time.

On a good day, the sage will be wise, open-minded and articulate. However, at their worst, they can be seen as self-absorbed or cold to some.

Key Caracteristics of the Sage


To use intelligence and wisdom to understand the world

Greatest Fear

 Being misled or ignored


Seek out information and knowledge


Expert/Guru, Investigator, Mentor

“The Sage has wisdom and wants to educate and inspire."

Annelies van Rijckevorsel

I am a Personal Branding and Money Archetype Expert. I am the founder of the Meet your inner Millionaire Method and co-creator of the Money Archetypes.
I help service based entrepreneurs to distinguish themselves by building an outstanding Personal Brand based on their unique set of archetypes and teach them how to monetize their mission by getting to know their inner Millionaire.  

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