The Lover

The Lover is about creating relationships and evoking emotions. No man is an island – they want to make people feel special and meet this need. They see the world in the perspective… what has love got to do with the journey we call life? Everything. Lover brands like to celebrate the physical joys of being human, fostering intimacy and bliss in their consumers.

The lover is passionate and represents anything that pleasures the senses – beautiful things, indulgent foods, enticing scents.

At their best Lovers brand archetype will be magnetic and committed, however at their worst they can be seen as people-pleasers, obsessive and shallow.

Key Caracteristics of the Lover


To be in a relationship with people, work and surroundings.

Greatest Fear

 To be unloved or get abandoned.


To become more physically and emotionally attractive.


Partner, Harmonizer, Connector.

“The Lover wants to indulge, seek pleasure and evoke emotions."

Annlies van Rijckevorsel

I am a Personal Branding and Money Archetype Expert. I am the founder of the Meet your inner Millionaire Method and co-creator of the Money Archetypes.
I help service based entrepreneurs to distinguish themselves by building an outstanding Personal Brand and teach them how to monetize their mission by getting to know their inner Millionaire.  

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