The Explorer

The Explorer brand archetype craves adventure and wants to just discover the world for themselves. They are independent, ambitious and spiritual but on the negative, they can be restless, aimless and a bit flaky.

The Explorer stays current with trends and encourages individual initiative to help people grow. Adventure is a means of enlightenment, and explorers are focused on self-discovery and self-sufficiency. They create products that promote individuality, excitement, and a way to experience new things.

Customers of the Explorer embrace brands that promote freedom and discovery, especially those that let the customer embark on a journey with them. Explorer ads won't be domestic-focused, they usually are about nature and taking a risk.

Key Caracteristics of the Explorer


To experience a more authentic and fulfilling life.

Greatest Fear

 To be trapped and conform.


To journey, seek and experience new things.


Adventurer, Trillseeker, Individualist.

“The Explorer values freedom and is adventurous."

Annlies van Rijckevorsel

I am a Personal Branding and Money Archetype Expert. I am the founder of the Meet your inner Millionaire Method and co-creator of the Money Archetypes.
I help service based entrepreneurs to distinguish themselves by building an outstanding Personal Brand and teach them how to monetize their mission by getting to know their inner Millionaire.  

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