The Creator

The Creator brand archetype is a visionary, non-conformist and authentic. The Creator has the desire to craft something meaningful and special. They love new ideas and make things happen. The Creator gets deep satisfaction from both the process and the outcome of creating something that did not previously exist and therefore a natural fit for many marketing, design, and technology brands.

Being mainly driven by their core desire to produce and create exceptional and enduring works and inventions, they are most afraid of anything mediocre. Everything has to be perfect. And this very desire for perfection can lead to their downfall. At their very best they are imaginative, expressive and innovative – at their worst, they are self-indulgent, melodramatic and narcissistic.

Key Caracteristics of the Creator


To realise a vision.

Greatest Fear

 Mediocre vision or execution.


To develop artistic control and skill.


Artisan, Innovator, Inventor.

“The Creator is Innovative, Imaginative and Creative, and has the desire to turn ideas into reality."

Annlies van Rijckevorsel

I am a Personal Branding and Money Archetype Expert. I am the founder of the Meet your inner Millionaire Method and co-creator of the Money Archetypes.
I help service based entrepreneurs to distinguish themselves by building an outstanding Personal Brand and teach them how to monetize their mission by getting to know their inner Millionaire.  

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